You're in the right place!  I've renamed my business to create more simplicity and ease in your life.

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Woman smiling and loving her work but frustrated with money mindset blocks that are holding her back.

How can you make more money doing the work you love?

Let’s talk about that “dirty little secret” us passion-driven Entrepreneurs hate to talk about.  Money!
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How Angie’s website helped her double her client base

Thinking about getting your website redesigned? Learn the 6 strategies we used to elevate Angie's brand.
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Moodboard inspiration illustrating rebrand visual.

Do you need a website rebrand? How do you know?

Finding the disconnects and gaps in your brand can help you elevate your brand and create deep connections with more clients.
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Photos on desk emphasizing the power of professional images on your website.

How important is photography to your website design?

Great photographs draw people in and help them take the next step on their buying journey.
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Beautiful website on iPad

Is it possible to have a brand that is beautiful, authentic and strategic?

3 Elements of an effective brand plus what you need to start with first.
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Branding is so much more than a logo

Branding Is SO Much More Than Your Logo

Branding can be a missed opportunity if we think of it as “just our logo”.
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Business owner working with dream client at coffee shop.

Dreaming of landing the perfect clients? Do this first.

Have you ever wondered why you are captivated by some websites and not others?  What makes you remember one brand and completely forget the rest?  Stay tuned as we dive into how and who your brand engages so you can attract more of the clients you love to work with.
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Is it possible to have a brand that is beautiful, authentic and strategic?

By Crystal O'Connell | Apr 18, 2022 | Comments Off on Is it possible to have a brand that is beautiful, authentic and strategic?
Beautiful website on iPad

3 Elements of an effective brand plus what you need to start with first.

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How can sleep make you a better entrepreneur?

By Crystal O'Connell | Apr 12, 2022 | Comments Off on How can sleep make you a better entrepreneur?
Comfy bed with laptop inviting Entrepreneur to get better sleep for peak performance.

Intentionally creating good sleep habits can help you achieve peak productivity and effectiveness in your business. Here’s how …

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This Single Mindset Shift Saved my Business

By Crystal O'Connell | Mar 28, 2022 | Comments Off on This Single Mindset Shift Saved my Business
Hands holding earth globe sharing your gifts

Selling with soul and making a difference is easier than you think.

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Branding Is SO Much More Than Your Logo

By Crystal O'Connell | Mar 21, 2022 | Comments Off on Branding Is SO Much More Than Your Logo
Branding is so much more than a logo

Branding can be a missed opportunity if we think of it as “just our logo”.

Read More

How can you use simple beauty to improve your mood?

By Crystal O'Connell | Mar 14, 2022 | Comments Off on How can you use simple beauty to improve your mood?
Lavender field depicting simple beauty to improve my mood

Running your business requires focus, creativity and an open mind. A beautiful workspace will give you the confidence to show up and be the best you can be.

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Dreaming of landing the perfect clients? Do this first.

By Crystal O'Connell | Mar 2, 2022 | Comments Off on Dreaming of landing the perfect clients? Do this first.
Business owner working with dream client at coffee shop.

Have you ever wondered why you are captivated by some websites and not others?  What makes you remember one brand and completely forget the rest?  Stay tuned as we dive into how and who your brand engages so you can attract more of the clients you love to work with.

Read More

Why I changed my business name to Simplicity and Design

By Crystal O'Connell | Feb 8, 2022 | Comments Off on Why I changed my business name to Simplicity and Design
Why I changed my business name to Simplicity And Design

Does your business name light you up? Does it resonate with your dream clients! Does it capture your brand essence? Wondering if you should change your name? Here’s my story and why I’m thrilled I did.

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Should you hire a copywriter for your website?

By Crystal O'Connell | Mar 31, 2021 | 0 Comments
Entrepreneur writing core message and wondering whether she should hire a copywriter.

When you combine great website design that supports your core message, you will create a memorable experience for your clients.

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Elevate the health of your business using these simple metrics

By Crystal O'Connell | Oct 21, 2020 | Comments Off on Elevate the health of your business using these simple metrics
Entrepreneur reviewing her business metrics

Marketing effectiveness, profit, and conversion rates are important metrics for managing your business well.

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Your Website is Launched … Now What?

By Crystal O'Connell | Jan 12, 2016 | Comments Off on Your Website is Launched … Now What?
Your Website is Launched ... Now What

Launching a website can be a daunting activity.

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